SEMIS AG plants Germany launch for HelloSeller Amazon seller app

SEMIS AG is preparing to launch HelloSeller in Germany, a native mobile app for Amazon sellers that promises real-time account data and faster access than desktop tools. The company is also offering German retail investors a yield product tied to the rollout, alongside bonus shares in the Swiss parent.

Why it matters: - HelloSeller targets a large and growing seller base, with more than 2 million active Amazon sellers worldwide and about 800,000 new sellers added each year. - The app is designed to give Amazon merchants faster access to operating data, which can affect pricing, inventory and fulfillment decisions. - The launch also ties a consumer-facing product rollout to a retail investment offering in Germany.

What happened: - SEMIS AG, a Swiss technology investment company based in Zug, is preparing to bring its HelloSeller mobile app to Germany. - The app is positioned as the first fully native mobile app for Amazon sellers that provides a full view of account data in real time and without onboarding time. - The rollout is expected within the next six to eight months. - The company plans to start in Germany and later expand to additional Amazon marketplaces.

The details: - HelloSeller is built around a mobile-first approach that challenges existing desktop tools. - The app combines inventory data, sales forecasts, return analysis, product rankings and shipment tracking in one mobile application. - Smartphone home-screen widgets show key metrics in real time without opening the app. - Data syncs automatically every two to three minutes. - SEMIS says HelloSeller can load a seller's account data in about 7 hours, versus up to 72 hours for established Amazon tools. - The platform reflects more than 25,000 development hours from the SEMIS founding team. - The leadership team includes CEO Nicolai Colshorn and CTO Andrija Milojevic. - SEMIS AG is an over-the-counter traded Swiss holding company. - The operational rollout is being handled by HelloSeller VG Hummel GmbH in Berlin.

Between the lines: - The product pitch is less about adding another seller dashboard and more about compressing a workflow that still depends on slower desktop infrastructure. - The investment structure suggests SEMIS is using capital markets to fund distribution while also giving investors exposure to the parent company through bonus shares. - That combination may appeal to investors who want both fixed income and upside, but it also adds complexity and risk. - The company warns that the investment can result in a total loss of capital.

What's next: - SEMIS plans to open the German market first before moving into other Amazon geographies. - The company is targeting 10,000 active users within the first six months after launch. - SEMIS is planning an initial public offering in the third quarter of 2028. - The HelloSeller investor offering includes three terms: 1 year at 6.25% annual interest, 2 years at 7.50%, and 3 years at 8.75%, each with quarterly payouts and a minimum investment of 5,000 euros. - Investors also receive bonus shares of the Swiss parent company with conversion rights. - More information is available in the company's announcement.