LouLou Santa Monica rolls out seven-day French-themed lineup

LouLou Santa Monica is bundling its weekly programming into a new “Seven Days of French Joie de Vivre” platform as it heads into DineLA Restaurant Week and the fall season. The rooftop restaurant is using the campaign to highlight lunch, cocktails, jazz, brunch and private events across every day of the week.

Why it matters: - LouLou Santa Monica is trying to turn a single rooftop restaurant visit into a weeklong reason to return. - The new campaign gives the venue a clearer identity ahead of DineLA Restaurant Week and the season ahead. - The move reinforces LouLou’s position in Santa Monica’s dining and events market, where atmosphere and repeat visits drive business.

What happened: - LouLou Santa Monica introduced “Seven Days of French Joie de Vivre,” a new platform built around the restaurant’s weekly experiences. - The campaign centers on a Monday-through-Sunday rhythm tied to French Riviera-inspired dining and Southern California nightlife. - Founder Erik Chol said the concept is meant to bring a daily sense of celebration to Santa Monica. - LouLou also announced participation in DineLA Restaurant Week from August 14 through August 28.

The details: - Monday through Friday lunch, called Déjeuner chez LouLou, runs 11:30 a.m. to 3 p.m. and includes 20% off weekday lunch with the password “I LOVE LOULOU.” - Tuesday Golden Hour runs Monday through Friday from 3 p.m. to 6 p.m. with signature cocktails, Mediterranean bites and rooftop sunset views. - Wednesday Jazz À Go Go begins at 7 p.m. and features live jazz. - Thursday Tulum Thursdays starts at 7 p.m. and includes Afro-tribal house music, live percussion, handcrafted cocktails and rooftop nightlife. - Friday birthday celebrations run Thursday through Saturday from 6 p.m. and include complimentary Champagne for dinner parties of six or more celebrating a special occasion. - Saturday Rosé Brunch runs 11:30 a.m. to 4 p.m. and includes Mediterranean brunch, DJs, live entertainment and a complimentary bottle of rosé for tables of six or more. - Sunday Pardon My French! Brunch runs 11:30 a.m. to 4 p.m. and features a French-inspired brunch buffet, live entertainment, DJs and rooftop ambiance. - DineLA Restaurant Week will feature prix-fixe lunch and dinner menus built around French Mediterranean cuisine and seasonal items. - LouLou says the rooftop has become a top destination over the past four years for birthdays, anniversaries, engagements, bridal showers, corporate gatherings and private events. - LouLou says it has hosted companies including Netflix, Amazon, Google and Savage X Fenty. - LouLou is located above Santa Monica Place, near the end of Route 66. - Tasting Table recognized LouLou as one of America’s “Best Brunch Buffets.”

Between the lines: - The campaign is part branding, part traffic driver. - By assigning a distinct hook to each day, LouLou is making the restaurant easier to market for both regulars and one-time visitors. - The DineLA timing suggests LouLou wants to convert seasonal interest into repeat business after the promotion ends. - The emphasis on birthdays, group dining and private events shows the rooftop is selling more than food.

What’s next: - LouLou will promote the seven-day format through the coming season. - Guests can book reservations, private events and upcoming experiences through the restaurant’s social channels. - LouLou is also directing guests to its special Spotify playlist and social platforms, including Instagram, Facebook, YouTube and TikTok.

The bottom line: - LouLou Santa Monica is packaging its rooftop dining, nightlife and brunch offerings into a seven-day brand story designed to keep guests coming back all week.