Magazine Latino names Daniel Rojas communications director

Magazine Latino Media Inc. has named Daniel Rojas as its new Communications and Media Director, effective July 1, 2026, as the Canadian Spanish-language outlet begins a leadership transition and expands its digital strategy. The move is meant to preserve the publication’s editorial independence and long-running focus on Canada’s Latino community while adding more audiovisual and social content.

Why it matters: - Magazine Latino is entering a planned leadership transition after nearly 20 years in Canada’s Spanish-language media market. - The move is meant to preserve the publication’s editorial independence while pushing more aggressively into digital and multimedia formats. - The strategy could affect how the outlet serves readers, advertisers and community partners across Canada and, eventually, other Latin American markets.

What happened: - Magazine Latino Media Inc. named Daniel Rojas as Communications and Media Director, effective July 1, 2026. - The announcement was made July 4, 2026, from Toronto. - Founder José Darío Rey Peña is beginning a transition away from direct day-to-day leadership after guiding the company since its founding in 2006. - Rey Peña will remain involved during the transition to support continuity with readers, advertisers, sponsors and strategic partners.

The details: - Magazine Latino was founded on Sept. 26, 2006, and has operated as one of Canada’s longest-running Spanish-language media outlets. - The company said the print edition will remain a core part of the business. - Digital expansion will include audiovisual content, social media, special reports, interviews and new community-focused initiatives. - Rojas brings experience in strategic communications, audiovisual production and digital media development. - Rojas will lead editorial modernization and the outlet’s digital transformation. - The company plans to combine its print legacy with newer multimedia tools to better reach younger readers. - Magazine Latino said it will keep supporting clients, advertisers and sponsors with communication solutions designed to improve visibility for their organizations. - The outlet also plans to expand initiatives that support entrepreneurship, integration, community participation and information access for Spanish speakers in Canada. - The company wants to strengthen its national presence first and then explore expansion into other international markets with large Latino populations.

Between the lines: - This is both a succession plan and a media strategy shift. - The transition signals an effort to future-proof a legacy print brand without abandoning the community ties that built its audience. - The emphasis on digital growth suggests Magazine Latino sees audience habits continuing to move toward social and video-first consumption.

What's next: - Magazine Latino will continue the leadership handoff while maintaining operations and editorial continuity. - Rojas is expected to oversee the rollout of new digital and audiovisual initiatives. - The company will likely keep building its national footprint before testing international expansion.

The bottom line: - Magazine Latino is trying to hand off leadership without losing its identity, using a new communications chief to bridge its print history and digital future.

More information: Magazine Latino’s social channels, the company’s YouTube channel, its TikTok account, its X account